Combating Registration Fatigue
Prior to the Covid caused shifts in events, we were already discussing registration fatigue. Peer-to-peer events are a fundraising staple, and with each new year there was some other type of new-hot-thing in which to participate. We've seen many trends
10 Questions to Ask Before Buying a New Software Tool
In a recent webinar, a question posed to one of our panelists was, What questions can you ask a potential software vendor to confirm their authenticity? This got us thinking about how complex the set of tools many nonprofits and small businesses
7 Tips to Do Your Data Justice
One thing we like to do is read up on industry trends. If you're a fan of Campaign Monitor, they have an awesome 2020 Email Marketing Benchmark report that covers numerous industries and has tons of great statistics. For this
New + Shiny = Better?
In September 2019, our team was beginning a fresh relationship with a new client. We will refer to them as Client X for privacy reasons. Client X was ready to migrate to a software solution that would provide them a
Is Your Brand as Popular as Toilet Paper in a Crisis?
Building a brand is no small feat; Building a brand people remember, recognize and promote is the goal. So, how do you do it when there are hundreds, if not thousands, of similar companies vying for the attention of your
