[Guest Blog] 32 Examples of Co-Branding Done Right
1. Betty Crocker and Hershey’s
As two big businesses in the dessert game, it makes sense that they would collaborate. Together, they’ve released successful products such as “Betty Crocker’s Hershey’s Triple Layer Chocolate Cake Mix.”
2. GoPro and Red Bull
3. Eddie Bauer and Ford SVU
4. Nike and Apple
It may seem like a technology and apparel company don’t have much in common, but they actually cater to a similar demographic: athletes. Combining forces, they created “Apple Watch Nike.”
5. Dawn Dishwashing Detergent and International Bird Rescue
6. Kanye and Adidas
Co-branding can include people too. Take Kanye and Adidas: through this deal, Kanye expanded his business profile while Adidas received a celebrity endorsement.
7. Uber and Spotify
8. Taco Bell and Doritos
9. Casper and West Elm
10. Amazon & American Express
11. Alexander Wang & H&M
12. P&G and National Breast Cancer Foundation
13. Pottery Barn & Sherwin Williams
14. Nestle Crunch & Girl Scout
15. Tide Plus Febreze Freshness
16. UNICEF & Target
17. Crest Complete Whitening + Scope
18. Cold Stone Creamery and Tim Hortons
19. Rihanna and Puma
Rihanna released a shoe design through Puma, endorsing the company while creating her own unique product.
20. Starbucks and Spotify
21. Airbnb and Flipboard
A great co-branding technique is teaming up for giveaways. Flipboard and Airbnb worked together to send lucky Flipboard readers on a paid trip (that would include Airbnb services, of course).
22. Apple & MasterCard
23. BMW and Louis Vuitton
24. Levis & Pinterest
25. Subaru & L.L. Bean
26. Star Wars and Covergirl
27. Dr. Pepper and Bonne Bell
28. Milka & Oreo
29. Glad + Gain and Febreze
30. iPhone XR PRODUCT (RED)
31. Buzzfeed & Best Friends Animal Society
32. Target & Neiman Marcus
By working with Target to create an affordable product line, the luxury department store chain reached a wider audience.
There are many benefits to collaborating with another company, whether they offer similar services or completely different ones. With co-branding, you can reach new audiences, create unique products, and get endorsed by another business. But before you decide to co-brand choose wisely because your brand is your reputation.