Software: Expectation vs. Reality
For well over a decade, I’ve worked within the non-profit space with a focus on the software, making philanthropic efforts possible in a digital space. There are numerous software vendors offering a wide array of products to fit almost every
Stop Bitching. Get on Board with WordPress.
Recently I was working on the response to a website development request for proposals, when I came across a familiar note in the document: Preferred platform should not be WordPress. WordPress has been around since 2003, when it debuted as a
10 Questions to Ask Before Buying a New Software Tool
In a recent webinar, a question posed to one of our panelists was, What questions can you ask a potential software vendor to confirm their authenticity? This got us thinking about how complex the set of tools many nonprofits and small businesses
Artificial intelligence, The Future is Here.
I hear Artificial Intelligence time and time again, and I always think of the Jetsons. I am probably revealing my age now
7 Tips to Do Your Data Justice
One thing we like to do is read up on industry trends. If you're a fan of Campaign Monitor, they have an awesome 2020 Email Marketing Benchmark report that covers numerous industries and has tons of great statistics. For this
New + Shiny = Better?
In September 2019, our team was beginning a fresh relationship with a new client. We will refer to them as Client X for privacy reasons. Client X was ready to migrate to a software solution that would provide them a
How Deep is Your Scroll?
I recall five or so years back, a number of clients I worked alongside had very lengthy web pages. Some were going through website redesigns, some were spinning event sites out into their own instances, and all were asking about
Google Analytics Installed. Take the Next Step.
Most organizations have Google Analytics (GA) added to their website. This is a great thing! Most organizations also think once they apply the GA code to their site that the work is done. It's not. When you add the GA code
