Zoom Fatigue is Real.
Can you believe we are hitting the ten-month mark for the pandemic
All Aboard the Video Train…
Most of us are very focused on great graphics and catchy tag lines for our social posts, as this has been the trend for the last several years. These are still important, but it’s time to get on the video
Rise of the Karen: Marketing Misadventures
We live in a cancel culture that is now synonymous with the rise of the "Karen". If you Google "Karen" you'll get a definition along the lines of: Karen is a pejorative term for someone perceived as entitled or demanding
Is your Website COVID Friendly?
The internet has created a world crowded with Veruca Salt’s with an “I want it now!” attitude.
Combating Registration Fatigue
Prior to the Covid caused shifts in events, we were already discussing registration fatigue. Peer-to-peer events are a fundraising staple, and with each new year there was some other type of new-hot-thing in which to participate. We've seen many trends
7 Tips to Do Your Data Justice
One thing we like to do is read up on industry trends. If you're a fan of Campaign Monitor, they have an awesome 2020 Email Marketing Benchmark report that covers numerous industries and has tons of great statistics. For this
Let’s Get Personal
Feeling connected to a brand or product keeps you loyal and makes you more likely to promote it to others. There are many ways companies are fighting to have consumers have a connection to their brand and products.
3 Oldie But Goodies
In 2020 there are so many new ideas and trends being thrown out with many companies pivoting to online and adapting to the new virtual world. 3 traditional marketing fundamentals will help guide you through the constantly changing landscape.
Rainy Day Communication Planning
At this moment in time, I'm sitting through my second encounter with Tropical Storm, sometimes Hurricane, Isaias. The first encounter was earlier this week in San Juan, Puerto Rico, where we experienced two full days without electricity. On a side
