We live in a cancel culture that is now synonymous with the rise of the "Karen" customer.
Feeling connected to a brand or product keeps you loyal and makes you more likely to promote it to others. There are many ways companies are fighting to have consumers have a connection to their brand and products.
In 2020 there are so many new ideas and trends being thrown out with many companies pivoting to online and adapting to the new virtual world. 3 traditional marketing fundamentals will help guide you through the constantly changing landscape.