How Branding Influences Products & Packaging
The packaging is essential when it comes to branding. We went over the Psychology of Color a few weeks ago, and now we will go over how it works with your packaging. Packaging design matters because it's one of the first aspects
Brand Colors and Why They Matter
Let’s Talk about branding colors and why they are so critical to your brand. How many of you have chosen a product off the shelf based on how the packaging looked? You aren’t alone. I am also guilty of this,
Chotskies: Understanding the Value of a Promotional Product
Promotional products are small, inexpensive items that get your brand's name into the hands of consumers and help them remember you.
How to Beat Zoom Fatigue
After we established Zoom fatigue is real, I wanted to share some tips on reducing the amount of exhaustion you feel after a day of video conferencing meetings.
Zoom Fatigue is Real.
Can you believe we are hitting the ten-month mark for the pandemic
Your Software Expectation is Distorting Reality
Software is only as good as the people who use it – to put it bluntly
All Aboard the Video Train…
Most of us are very focused on great graphics and catchy tag lines for our social posts, as this has been the trend for the last several years. These are still important, but it’s time to get on the video
Rise of the Karen Customer: Marketing Misadventures
We live in a cancel culture that is now synonymous with the rise of the "Karen" customer.
Is your Website COVID Friendly?
The internet has created a world crowded with Veruca Salt’s with an “I want it now!” attitude.