32 Examples of Co-Branding Done Right [Guest Blog]
Co-branding is a technique in which two businesses work together to market a product or service. Here are 32 good examples.
Pets in Marketing
Adding an animal like a dog or cat to your marketing campaign can change your 's trajectory movement and your brand.
How Branding Influences Products & Packaging
The packaging is essential when it comes to branding. We went over the Psychology of Color a few weeks ago, and now we will go over how it works with your packaging. Packaging design matters because it's one of the first aspects
Brand Colors and Why They Matter
Let’s Talk about branding colors and why they are so critical to your brand. How many of you have chosen a product off the shelf based on how the packaging looked? You aren’t alone. I am also guilty of this,
Chotskies: Understanding the Value of a Promotional Product
Promotional products are small, inexpensive items that get your brand's name into the hands of consumers and help them remember you.
Rise of the Karen Customer: Marketing Misadventures
We live in a cancel culture that is now synonymous with the rise of the "Karen" customer.
Let’s Get Personal
Feeling connected to a brand or product keeps you loyal and makes you more likely to promote it to others. There are many ways companies are fighting to have consumers have a connection to their brand and products.
Is Your Brand as Popular as Toilet Paper in a Crisis?
Building a popular brand takes time and hard work. In a crisis situation, you need a strategy to be as popular as toilet paper.