Rise of the Karen: Marketing Misadventures
We live in a cancel culture that is now synonymous with the rise of the "Karen". If you Google "Karen" you'll get a definition along the lines of: Karen is a pejorative term for someone perceived as entitled or demanding
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Let’s Get Personal
Feeling connected to a brand or product keeps you loyal and makes you more likely to promote it to others. There are many ways companies are fighting to have consumers have a connection to their brand and products.
Is Your Brand as Popular as Toilet Paper in a Crisis?
Building a brand is no small feat; Building a brand people remember, recognize and promote is the goal. So, how do you do it when there are hundreds, if not thousands, of similar companies vying for the attention of your
